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Pudgy Penguins announced a partnership with the Chinese trendy toy company Suplay.
On July 16, according to official news, Pudgy Penguins announced a partnership with the Chinese trendy toy company Suplay. The specific details of the cooperation will be announced later. Public information shows that Suplay was established at the end of 2019 and is a trendy IP consumer goods company covering the entire industry chain of IP and channels. In addition, Suplay wholly owns trendy toy design and manufacturing brands Heyfenr and the card brand Kakawow. It has incubated leading trendy toy IPs in the industry such as kiki, Water Wave Egg, OHO, and winni, and has signed cooperation agreements with well-known IPs in various fields such as the Palace Museum Culture, Sanrio, Genshin Impact, and Disney.