Chainlink increased by 4% after partnering with Mastercard to provide 3 billion users direct access to cryptocurrency.

Chainlink has officially announced a strategic partnership with Mastercard, aimed at enhancing cryptocurrency purchasing capabilities for mainstream users, according to a press release issued on July 24.

This collaboration will enable over 3 billion Mastercard holders globally to make direct purchases of digital assets using fiat money. This is considered an important step in integrating traditional finance with blockchain infrastructure.

The announcement stated that this integration is supported by Chainlink's secure interaction technology and Mastercard's global payment network. Together, they have eliminated long-standing barriers between fiat payments and access to cryptocurrency, creating a seamless bridge for newcomers to the on-chain economy.

Raj Dhamodharan, Executive Vice President of Mastercard responsible for Blockchain and Digital Assets, emphasized: "There is no doubt – consumers want to easily connect with the digital asset ecosystem and vice versa. That is why we continue to leverage our proven expertise and global payment network to bridge the gap between on-chain commerce and off-chain transactions."

Following this announcement, Chainlink's native token, LINK, has recorded an increase of approximately 4%, reaching 13.43 USD.

Chainlink increased by 4% after partnering with MastercardLINK price chart | Source: Bitcoin Magazine## Cryptocurrency infrastructure for on-chain payments

This initiative is based on a group of integrated partners to provide a managed and seamless transaction process. One of the key partners is Zerohash, a unit that provides the necessary infrastructure to convert fiat into cryptocurrency while ensuring regulatory compliance, custody, and execution of smart contracts. Zerohash also acts as a liquidity provider for these transactions.

Chainlink announced that Shift4 Payments will handle card processing, while Swapper Finance provides the front-end user interface. Additionally, the system also leverages XSwap, a decentralized exchange built on Chainlink's interoperability standards. This exchange sources liquidity from DEX protocols like Uniswap to complete on-chain transactions.

These partnerships allow users to conduct transactions from fiat to cryptocurrency in a safe and compliant environment, without having to leave the user-friendly interface of traditional financial tools.

Sergey Nazarov, co-founder of Chainlink, described this initiative as a "significant step" in bringing DeFi closer to real users. He emphasized that connecting Mastercard's vast user base with on-chain trading environments aligns perfectly with Chainlink's broader mission of bridging the gap between traditional and decentralized financial systems.

He added: "This is a complex and multi-layered collaboration... and this is precisely the convergence of traditional finance and decentralized finance that Chainlink is built to achieve."

Mr. Teacher

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