Recently, a striking trend has emerged in the Web3 industry: more and more project parties are beginning to adopt self-developed systems, gradually freeing themselves from reliance on third-party platforms. This change marks a return of decision-making power from external platforms back to project parties, which is undoubtedly a positive development.

For key opinion leaders (KOLs), this shift may mean an increase in workload. However, compared to promoting on third-party platforms that lack personalization, collaborating directly with the project party may offer more creative space and flexibility.

As an industry insider who has been an early advocate agent and initial content creator for certain platforms, I have a deep understanding of how these platforms operate. For those projects seeking relevant services, it is advised to carefully assess their own needs and weigh the pros and cons of using third-party platforms versus developing their own systems.

This trend reflects the continuous maturity and evolution of the Web3 industry. The project party can better shape its brand image and provide services that better meet user needs by controlling key aspects of promotion and community interaction. At the same time, this also provides an opportunity for KOLs to gain a deeper understanding of the unique features of various projects and to create more valuable and attractive content.

As the industry develops, we may see more innovative marketing and community management models emerging. Whether it's the project party or content creators, adapting to these changes and finding their own positioning in the new environment will be key to future success.