Mac House signs a basic contract with Zero Field for its cryptocurrency business, focusing on both "purchase and Mining".

## Entry with a hybrid strategy of "Buy and Mine"

On the 4th, major apparel retailer Mac House Co., Ltd. announced that it has signed a basic contract regarding comprehensive collaboration in the cryptocurrency business with Zero Field Co., Ltd., which holds the top market share in the domestic cryptocurrency (virtual currency) mining business.

The clothing chain store "Mac-House", which is expanding nationwide, aims to enhance its corporate value in the medium to long term by going beyond the framework of its existing business and making a full-scale entry into the rapidly growing cryptocurrency sector. Through this collaboration, it will develop a unique strategy that promotes both the "purchase and holding" of cryptocurrencies and "mining" as two wheels, with the aim of diversifying its revenue.

Mac House's cryptocurrency strategy aims to combine methods of direct purchase in the market and mining, with the ultimate goal of holding cryptocurrency. The target assets are centered around Bitcoin, with decisions made while assessing market trends.

In purchases, timing investments are made through lump-sum investments, while in mining, regular acquisitions are achieved through continuous mining, aiming to diversify acquisition costs and timing.

In recent years, the cryptocurrency market has seen a series of approvals for Bitcoin spot ETFs in the United States, the entry of major financial institutions, and large holdings by publicly listed companies. The inflow of so-called "institutional investor money" has become evident, and movements to utilize cryptocurrency as part of corporate treasury strategies are progressing in Japan, led by companies like Metaplanet.

Zero Field, ranked number one for four consecutive years

The partner Zero Field is a 100% subsidiary of Triple Eyes, Inc. (listed on the Tokyo Stock Exchange Growth), which specializes in the AI field. It has ranked first in the number of mining equipment sales, number of customers, and number of active customers in the country for four consecutive years (according to Tokyo Shoko Research).

According to the company, the mining business reports a revenue model with an annual investment return of over 150%, and aims to achieve a return of over 200% in the future by utilizing overseas bases.

Based on this basic agreement, both companies will proceed with discussions on specific mining sites and operational plans, as well as considerations for the timing of cryptocurrency purchases. Furthermore, they plan to explore the expansion into NFT and blockchain services, as well as the examination of business schemes that contribute to ESG and CSR.

The entry of traditional retail into the cryptocurrency business is attracting attention as a move to diversify the revenue structure of companies. Whether Mac House's efforts will spread to other retail businesses is likely to be a key focus in the future.